Data & AI

Using data intelligence to uncover consumer insights and develop sharper marketing strategy.

Data & AI

Using data intelligence to uncover consumer insights and develop sharper marketing strategy.

Digital Marketing

We help brands become irresistible digital beings, vibrant personalities who people want to hang out with.

Advertising

An integrated communications agency, with a global ecosystem.

Branding and Design

In a world of sameness, design becomes a brand’s strategy, USP and compelling argument.

WHYNESS + FINDABILITY SCIENCES

The Whyness + Findability Sciences alliance is a data-driven, Artificial Intelligence solution that helps CMOs by developing sharp marketing strategies for sharper communication. Our big data, cognitive and AI platform makes use of readily available data from your internal database and other consumer interaction sources to create actionable customer insights. The solution provides a 360-degree view of the customers & identifies prospective leads by creating personas of our customers and incorporating data analytics & AI predictions to suggest the most relevant communication technique. Powered by advanced AI and cognitive analytics, CMOs and Brand Managers can now deliver more effective brand communications that are based on sharper, more focussed marketing strategies.

W+FS utilizes the findability platform:

  • To evaluate the digital body language (needs & values) of customers and non-customers from available data to precisely understand individuals
  • To profile individual customers into personality clusters called personas for targeting & communication
  • To process and co-relate different types of data to make predictions such as which product, which store, how much to spend and which communication channels are most relevant to the respective personas
  • To provide briefs for content creation and sales pitch for each persona to improve lead quality and conversions.

SERVICES INCLUDE:

Unification of Data – Data Consolidation and Management Systems

Cognition based Intelligence – Consumer Personality, Inventory, Pricing & Sales Insights

Conversational Computing – Text and speech analysis and AI interactions with customers

AI Prediction & Forecast – Moving from past performance indicators to more leading/actionable metrics

Augmented Reality and VR – Retail and customer service solutions with interactive technology

USER PERSONALITY INSIGHTS

Develop content, that is relevant and deploy personalised emailers and re-marketing strategies with an approach that reflects the personality of the target audience.

PERSONALITY BASED CONSUMER COHORTS

People with similar personality characteristics have the propensity to purchase similar kinds of products.

COMBINING PERSONALITY CHARACTERISTICS WITH CONSUMPTION PREFERENCES

Yield meaningful insights which can be used to attract prospects to your online digital properties and result in better conversion.

INTELLIGENT MEDIA CHOICES

Use customers’ personality characteristics to determine which interaction medium to use, what web page to display, and what video to share.

BETTER QUALITY LEAD GENERATION

Finer-grained customer segmentation, and focused marketing that is both more relevant and more personal.

CRM

Deploy a lead generation chatbot and lead follow-up chatbot for customer acquisition and after sales.

RETAIL INNOVATIONS

Provide dealerships with client/ prospect personality characteristics. This information can let the agent give the client a more personalised experience by providing hints about how to communicate with the client.

SOPHISTICATED CAMPAIGN READS

Generate campaign reports that give you a complete view of all marketing activities and their impact on the sales funnel.

Whyness Mumbai

DGP House, 88C Old Prabhadevi Road,
Prabhadevi, Mumbai
022 6534 6821

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