VIP: The Challenge

To make VIP bags relevant and aspirational to the modern generation of travellers in India
by positioning the bags as being tough.

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POSITIONING

To break away from VIP’s traditional image as a luggage maker for family-oriented travel, we gave VIP a tough, dynamic, modern avatar, geared to take on exciting new travel challenges. We made VIP slick, cool and ready for action.

IDEA

To VIP, you are very important. No matter what your pursuit in life, no matter what path you are on, you and your every journey are important in the eyes of VIP.

SIMILAR CASE STUDIES